Finding a stellar brunch spot in a small, snowy town like Daegwallyeong during the hectic holiday season can feel like searching for a needle in a haystack. On a cold December morning, with options seeming scarce, my friends and I felt that familiar pang of hopeless hunger. But then, our trusty Naver map came to the rescue, leading us to MERmer Pyeongchang—a decision that transformed our frosty morning into an absolute joy.
If you’re planning a trip to Gangwon-do’s winter paradise and crave a meal that’s as satisfying as the scenery, let me share my firsthand experience at this delightful brunch cafe.
First, What is MERmer?
Before we dive into the Pyeongchang branch, let’s rewind a little. MERmer (메르메르) first made its name in Yangyang, the coastal county famous for surf, pine mushrooms, and salmon. That breezy, beachy origin story is key to its soul. Stepping into any MERmer, you’re greeted by a warm, summery vibe: surfboards lean against walls, pictures of famous surfers adorn the interiors, tropical plants thrive, and wooden furniture creates a homey, inviting atmosphere. It’s a slice of California coast, expertly transplanted to Korea.
They built their reputation on beautiful, generous brunch plates, with signatures like Garlic Shrimp Avocado, Salmon Egg Benedict, and Melanzane. And good news travels fast! By the end of 2025, MERmer had expanded beyond its roots to Busan and, thankfully for us winter wanderers, to Pyeongchang.
MERmer Pyeongchang: A Hidden European Village Gem
Nestled near the Vienna Doll Museum on Solbong Street in Daegwallyeong, this branch is part of a secret worth discovering. I’ve visited the area numerous times, yet I was surprised I’d missed this charming pocket. The district is a cluster of colorful, Western-style houses, each one home to a cozy cafe or restaurant. Wandering the snowy lanes felt like stepping into a storybook European alpine village—a stark and beautiful contrast to the surrounding Korean winter landscape.
The fact that MERmer Pyeongchang was open and buzzing during the Christmas holidays felt like a minor miracle. While other shops had their shutters down, this warm haven was serving up happiness on plates.
The Food: A Masterclass in Brunch
We couldn’t try everything, but our selections were nothing short of spectacular. This isn’t just food; it’s edible art designed to comfort and delight.
Salmon Egg Benedict (18,000 KRW): A vibrant plate of freshness. A generous bed of mixed greens was topped with silky smoked salmon, creamy avocado, and a perfectly poached egg that oozed golden yolk at the slightest touch. A light drizzle of sauce and a sprinkle of crunchy seeds tied it all together. It was healthy, satisfying, and beautifully balanced.
Melanzane (19,000 KRW): The ultimate savory indulgence. This hearty, baked dish featured layers of flavor beneath a rich tomato sauce and a luxurious blanket of melted cheese. Served with two soft, crusty bread rolls, it was a dream for dipping and soaking up every last bit. Pure comfort in a skillet.
Soufflé Pancakes (16,000 KRW): The undisputed star. These pancakes lived up to every bit of their hype—incredibly light, airy, and ethereally fluffy. Dusted with powdered sugar and crowned with a rainbow of fresh fruits (kiwi, strawberries, grapes, and banana), they came with a little pitcher of syrup. Each bite was a perfect blend of sweet, eggy cloud and tart, juicy fruit.
Pro Tips for Your Visit
Embrace the Pace (Especially in Peak Season): MERmer is popular and, during holidays, may be operating with a leaner team. Your lovingly crafted order might take a little time. My advice? Relax, sip your coffee, and soak in the vibrant atmosphere. Good things come to those who wait—and here, it’s absolutely true.
Explore the Vienna Doll Museum Village: Don’t make our mistake! We had to rush, but you should absolutely visit the Vienna Doll Museum if time allows. The entire area is a photographer’s paradise. Imagine:
- Colorful Architecture: Warm-hued buildings (reds, oranges, pale yellows) pop against the bright white snow and clear blue sky.
- Charming Landmarks: A central red-and-white bell tower gives serious Austrian Alps village vibes.
- Whimsical Details: Look for festive decorations, like the museum’s Santa and teddy bear, adding playful touches to your photos.
- Picturesque Streets: Wrought-iron lampposts frame the quiet, snowy lanes, creating perfect leading lines for stunning shots.
Bring Your Camera: This is non-negotiable. From the photogenic interior of MERmer to the storybook exterior village, every corner is an opportunity for a beautiful memory.
Getting to MERmer Pyeongchang by Public Transport
Traveling without a car? No problem! MERmer Pyeongchang is conveniently accessible via public transport, with a straightforward route that ends with a pleasant walk.
Here’s your step-by-step guide:
- First, Get to Hoenggye. Your gateway is the Hoenggye Intercity Bus Terminal (횡계시외버스터미널). This is the main transport hub for the Daegwallyeong/Pyeongchang area, with direct buses from Seoul’s Dong Seoul Bus Terminal (강변) and other major cities.
- Catch the Local Bus. From right outside the Hoenggye terminal, hop on either the local bus number 441 or 442. These buses run regularly and are the key to the final leg of your journey.
- Alight at Alpensia. Your destination stop is 알펜시아리조트 (Alpensia Ski Resort). The ride from Hoenggye to Alpensia is short and scenic, taking only about 10 minutes.
- Enjoy a Short Stroll. From the Alpensia bus stop, MERmer Pyeongchang is just a 15-minute walk away. Simply head towards the charming Vienna Doll Museum Village on Solbong Street—you’ll know you’re close when you see the cluster of colorful European-style houses. It’s the perfect way to build up an appetite!
Pro Tip: Use Naver Maps or KakaoMap for real-time bus schedules and precise walking directions from the Alpensia stop to the cafe. Just set your destination to “MERmer Pyeongchang (메르메르 평창).
Final Verdict
Our morning at MERmer Pyeongchang was the ideal winter itinerary: a profoundly satisfying and delicious brunch followed by a serene, picturesque stroll through a snowy European-style village. It fed both our stomachs and our souls.
So, if you find yourself in Daegwallyeong—whether after a night at the nearby ski slopes or simply exploring the highlands—let MERmer be your hearty, welcoming refuge. It’s more than a meal; it’s a complete and utterly delightful experience.
Quick Info about MERmer Pyeongchang
Address: 강원 평창군 대관령면 솔봉로 296 115, 116, 117호
Hours: 10:00-18:00 (close on Wednesdays)
Naver Map: Link
Access Map
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