If you’ve ever been to Seoul’s trendy Apgujeong district, you know the drill: the chic boutiques of Rodeo Street, the long lines at famous dessert cafés, the buzz of fashionistas and shoppers. I’ve walked that main strip countless times, in every season, for meetings and meals. It’s always vibrant, always busy. But what if I …
Tag: Seoul hidden cherry blossom spot
Seoul’s Hidden Cherry Blossom Spot: A Nighttime Fairytale at Sinjeong Jungang-ro
Every spring, the world flocks to the Han River or Seokchon Lake for cherry blossoms. But sometimes, the most magical scenes are found by accident. Last winter, a simple errand in Mokdong led me down Sinjeong Jungang-ro. Even in the dead of winter, I noticed the long, skeletal lines of cherry blossom trees flanking the …

